How a Big Business Pays Off In Philadelphia
Item
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Title
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How a Big Business Pays Off In Philadelphia
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Description
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The article “How a Big Business Pays Off In Philadelphia” about George Alfonso Price of Price Beauty Products company was featured on page 42 of Color magazine in February 1950.
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Color magazine was one of the first Black pictorial magazines in America (West Virginia History OnView 2022). It was produced by Color, Inc out of Charlestown, West Virginia (Historical Society of Pennsylvania 2021). According to the magazine cover, a yearly subscription was $3.00 a year. The content appears to cover thriving African Americans across America, with the front two headline being “The Amazing Arizona Negro” and “Philadelphia’s Top 100 Negro Leaders”; as well as lifestyle content with another headline being “How To Dodge Insanity.” This issue is volume 5, issue number 10.
George Alfonso Price (unknown-February 12, 1973) was the founder of Price Beauty Products based at 6027 Vine Street, later called Alfonso’s Hair Products based at 1432 S. 52nd Street (Philadelphia Daily News 1973). According to the article, he was one of the city’s leading wholesale and retail dealers of diverse hair and beauty products both in and around Philadelphia, and internationally. Price was acknowledged as “one of the city’s most outstanding citizens” and “entrance into the exclusive Cosmetic Club of Philadelphia.” The article mentions his non-hierarchical style of leadership rooted in strong connection to and respect for his employees. An instance of this is that the Vine Street production plant had a phonograph, where “the employees bring their favorite records to ‘inspire’ them.”
Price mentions the immense support of his wife Muriel. According to the article, Muriel was formerly a lingerie designer in Manhattan before she moved to Philadelphia to work with Price. No additional information could be found on her. In Price’s Death Notice in the Philadelphia Daily News (1973), the only family member mentioned was his son La Vall Hillsman.
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Map to 6027 Vine Street
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Map to 1432 S. 52nd Street
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Rights
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This work is not in copyright, but commercial uses of this digital representation are limited. For more information, contact blockson@temple.edu and see http://rightsstatements.org/page/NoC-NC/1.0/
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Creator
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Color Magazine
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Format
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Text
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Language
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eng
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Spatial Coverage
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Philadelphia, PA
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Publisher
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Color Magazine
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Contributor
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Temple University Libraries, Charles L. Blockson Afro-American Collection
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Date Created
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February 1950
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Is Part Of
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Temple University Libraries, Charles L. Blockson Afro-American Collection
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Subject
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Hairstyling
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Black businesspeople
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Black business enterprises
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Philadelphia
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Entrepreneur
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Beauty culture
